Sign up for Dynata’s Global Consumer Trends: The New Experience Economy Webinar
Dynata has released its series Global Consumer Trends: The New Experience Economy.
Almost everyone’s life has been turned upside down by the pandemic, and for nearly half of the world’s population, the change has been profound. The pandemic has also led to widespread digital adoption as people have been allowed to work, shop and connect with others from the comfort of their homes.
New mindsets and behaviors emerged as people redefined their values and reconfigured their lives to prioritize new priorities. Continued isolation, stress and health issues have caused people to prioritize quality time with loved ones and focus more on their physical or mental health. Being able to work from home or have a flexible schedule has helped people find balance, and it’s now the most sought-after job quality.
The pandemic has also prompted more people to shop online, and while most appreciate the convenience, not being able to touch a product or guarantee its quality is seen as the biggest downside. Could augmented reality shopping fill in the gaps? Among shoppers who have expressed some interest in an augmented reality shopping experience, 3 in 4 say it could lead to a purchase.
The demand for virtual culture and entertainment during the pandemic has also increased as people moved online to train, take classes, see concerts, travel or experience culture. About 1 in 4 consumers globally are interested in these types of virtual experiences, but say it’s just not the same as being there in person. Will immersive technology be able to replicate the feeling of being there in person in the metaverse?
How we pay and get paid may also change as more people invest in alternative currencies. Globally, 1 in 5 people have purchased or invested in a cryptocurrency, and 1 in 4 are willing to be paid in crypto.
Dynata’s latest report, Global Consumer Trends: The New Experience Economy, uses responses from 11,000 consumers in 11 countries – Australia, China, Japan, US, Canada, UK, France, Spain, Germany, Italy and Netherlands – for innovators looking to shape the future of work, shopping, payments and culture.
To attend Global Consumer Trends: The New Experience Economy online seminar, register here.
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