International Women’s Day has been celebrated on March 8 every year since 1977. This year’s theme is: “Gender equality today for a sustainable future”. We discuss nine female entrepreneurs who have found success in the crypto space on this momentous occasion.
According to a recent study conducted by cryptocurrency exchange BlockFi, 92% of women surveyed have heard of cryptos, and about a quarter of them already own assets.
The study was organized to understand the changing attitudes towards cryptocurrency. More and more women, he says, are interested in cryptocurrency and blockchain technology.
The study found that a third of participants intended to buy cryptocurrency this year and 60% said they would buy crypto in the next three months. The survey, cited by cointelegraph.com, noted that more women are buying Bitcoin, Dogecoin and Ether.
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Despite the challenges, digital currencies are gradually becoming mainstream. Today, crypto wallets, non-fungible tokens (NFTs), metaverse, prize games, etc. are the buzzword.
The crypto market is currently very volatile. The lack of regulation, adequate mass awareness of the industry in the public domain, and the risk of hacking and other cyberattacks continue to pose a significant challenge for it to become fully mainstream.
Yet this disruptive crypto technology is advancing by leaps and bounds, and so is the public interest. Here are nine female crypto business founders making the news.
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Flori Marquez
Along with Zac Prince, Flori Marquez co-founded the BlockFi crypto exchange in 2017. BlockFi provides simple credit services and financial products to customers. Prior to founding BlockFi, she worked as a portfolio manager at Bond Street and as an analyst at Oak Hill Advisors.
Yi he
Yi He co-founded the world’s first crypto exchange, Binance. She is also the company’s marketing director. Prior to founding Binance, she worked as an anchor for China Travel TV and co-founded Chinese Crypto-to-Fiat currency exchange OKCoin in 2014.
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Maria Pennanen
Maria Pennanen is the founder of Mindclip Behaviour, a mobile tool that allows companies to understand the behavior of their teams to improve their performance. Pennanen has 20 years of experience in entrepreneurship and has advised many startups in his professional career. Prior to MindClip, she served as CEO of crypto startup Santiment. She was voted one of the EU’s most influential women in startups and VCs in 2019, 2020 and 2021.
Perianne Boring
Perianne is the founder and president of the trade association representing the blockchain industry, the Chamber of Digital Commerce. The association’s mission is to promote digital assets and blockchain technology.
She was named one of America’s Top 50 Women in Tech by Forbes. Prior to her role with the association, she was a TV presenter for an international financial show broadcast in over 100 countries. She began her career as a legislative analyst in the United States House of Representatives.
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Elizabeth Rossiello
Elizabeth Rossiello is the founder and CEO of AZA, a provider of currency trading solutions. AZA aims to accelerate global access to frontier markets through innovative infrastructure. It is a market maker in major African currencies and facilitates payments in G20 currencies. She is also a board member of the C41R Global Network Advisory Board and co-chair of the WEF Global Four Industrial Revolution Council on Blockchain.
Elizabeth Stark
Elizabeth Stark is co-founder and CEO of Lightning Labs. In 2016, she founded the company to develop a layer two internet solution for fast and scalable bitcoin transactions. Stark is also an educator and has taught computer science at Yale University and Stanford. She has also been a visiting scholar at Yale’s Information Society Project and has advised startups in the field of distributed technology and AI.
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Galia Benartzi
Galia Benartzi is a tech entrepreneur who co-founded the cryptocurrency protocol called Bancor. The protocol creates smart tokens with built-in convertibility directly through smart contracts. She was also co-founder and CEO of Particle Code Inc, a cross-platform development environment for writing and deploying mobile applications to mobile devices and web platforms. In 2011, Appcelerator acquired Particle Code Inc.
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Kathleen Breitmann
Kathleen Breitmann is the co-founder of Tezos, a blockchain-based smart contract platform. The platform has an on-chain governance mechanism to push and coordinate its network. Kathleen previously worked with Accenture, Bridgewater Associates and De Dicto.
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Preethi Kasireddy
Preethi Kasireddy is the founder and CEO of TruStory, a social media enabling platform for discussion. Prior to founding TruStory, she worked as a software engineer at Coinbase, an investment banking analyst at Goldman Sachs, and a blockchain and smart contracts engineer at Ethereum Network. She is an active member in her own right in the crypto space.
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Finally, according to cryptocurrency exchange Gemini, more women than men in the United States are interested in getting into cryptocurrency trading.
Yet female participation in the industry remains low at around 1/4th in the United States.
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